When the talk is about boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).

You have to pay an amount for generating traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing etc. They permit you to showcase ads in the search engine's results page. Then, you pay a fee for your chosen keyword whenever a visitor clicks through from your ad to your website.

On the other hand, your business can build traffic for free by achieving high rankings in the Google search engine results. You will need to follow SEO best practices to try to get your site displayed on these pages more prominently and more often. It takes time to reach the top of the search results, but the free and targeted traffic will probably prove to be well worth the investment.

But which among the two is better? It completely depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you.

Let’s discuss some of the difference based on certain factors that clears the picture and helps you to choose the best among the two.

Positioning in search result pages

SEO: You can get first page positions in search engines, if your website is optimized.

PPC: You can get your ad on the first page by paying a higher for each ad click.

Estimated cost

SEO: Cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for best SEO services in New Delhi, if you cannot do SEO yourself.

PPC:  You only pay for the ad when people click it.  You can use the Google keyword tool to calculate how much you can pay.

Traffic potential

SEO:  Getting organic traffic is continuous process as long as you are ranking in one of the top positions.

PPC: PPC ads can get more clicks but this means that you pay more.

Conversion rate

SEO: SEO traffic is better than other forms of traffic but in terms of conversion is not as good as PPC traffic.

PPC: Highly optimized keywords will generate more conversions but also costly

So what are you thinking right now? Are you going with PPC and looking for best SEO services? What do you choose?

The bottom line is that you need to use both PPC and SEO as part of your digital Marketing campaign. PPC brings you faster results so you can run an efficient PPC campaign on Adwords and test which keywords convert better and then use SEO to rank for those keywords. On the other hand, you can use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising.

SEO may take some time to deliver good results but they are long lasting for sure while with PPC when you pause the payment for clicks, traffic will also stop.