Email marketing is the targeting of consumers via emails. Every emails sent to potential customers is considered as email marketing. It involves sending a promotional email or an ad to a subscriber. Even bloggers use email marketing nowadays than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.
Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.
Why you want email marketing?
If you want to improve your customer’s experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach leads to Greater click through rates and more. Many companies offer email marketing services, and it is sometimes difficult to choose the best among them. In this article, we help you in knowing the advantages of email marketing that will increase your ROI.
Here are some advantages of email marketing:
- Potential reach: In 2013, near around 3.2 billion email accounts were created in the world? Can’t believe…95% of online consumers use an email address. The most interesting fact is that about 91% of those consumers check their email accounts at least once a day. Nowadays, we browse more with our Smartphones than our desktops. As a result, we are more easily notified when we receive emails. Today, it is easier to check to an email than a Facebook or Twitter post. This is because when we post content, so does a million other people. As a result, finding one particular post you liked 3 weeks ago can be the most difficult task.
- Actual reach: In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.
On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination.
- Click through rates: Click through rate is the percentage of people that receive your message and actually click on it. The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. These numbers look small at
A 0.5% click through rate means per thousand, 5 people will actually click on your link. This is for social media. Sometimes the clicks through rates are higher, but those are particular cases. The numbers we use here are average ones.
- Emails are private: It is easier for a reader to express his problems in private than in the open. Everybody is not comfortable when it comes to expressing their shortcomings in the open. When a user wishes to express his struggles and he can’t meet with you, what does he do? He writes you an email. This way, he can tell you everything. You can answer specifically to him.
The bottom Line
You want to use emails if you want to boast your online presence. Also, this is for you if you want to enhance reader experience. Setting up an email marketing campaign is not really expensive. We are talking about 6$ to 20$ per month. Some services like MailChimp even offer free services for your first 2000 subscribers. The above mentioned points can really work a lot in increasing your ROI and making your company the best email marketing company, if followed sincerely and correctly. Visit us to get the better results.